What is promotion and prevention focus

The approach of positive outcomes is termed promotion focus, while the avoidance of negative outcomes is called prevention focus.Defined by the world health organization , health promotion:These two orientations are derived from individuals' subjective history of success in promoting and preventing the achievement of goals in the past, which will energize and.Regulatory focus is a psychological construct (higgins, 1998, 2000) that posits two main motivational foci:They are about doing something you would ideally like to do…they are about maximizing gains (and avoiding missed opportunities).

Promotion and prevention people like ray, as the old song goes, accentuate the positive. they see their goals as opportunities for gain or advancement.Promotion focus involves the motivation to achieve.I did it while doing the happy dance.Motivated by promotion versus by prevention employ different strategies to pursue their goals.